Legal Marketing on the Internet: An Overview
FindLaw Client Development Consultant Tucker Carney
Los Angeles, California
FindLaw's business is focused on building your business. FindLaw is the leading provider of online marketing and Internet advertising strategies for attorneys and law firms of all kinds. FindLaw's online services and products deliver your message and strengths as a professional to the clients who need you.
FindLaw offers a wide selection of online attorney advertising alternatives, from Web sites of various sizes to directory listings or targeted SEM and SEO strategies. These can work together or stand alone to support your business development goals:
- Law firm and lawyer Web sites: Known at FindLaw as FirmSites and designed and written by professionals, these FirmSites present your practice strengths in terms you clients will understand
- Online video to connect you with your prospective clients
- Searchable profiles for each attorney in your firm for highlighting your professional achievements
- Online lawyer advertising spots that show up where your clients will be sure to find them
- An attorney-client matching service that steers qualified clients directly to your firm
- FirmSite traffic reports that let you monitor and track the return on your investment
Working with Your Client Development Consultant
Tucker Carney ∙ Los Angeles, California
One of the greatest challenges presented by online lawyer advertising is crafting a marketing strategy that shows off the ways in which your law firm and your legal services are unique.
Distinguishing yourself from your competition is especially critical in a competitive market like Los Angeles. One of the services I provide to the law firms and attorneys with whom I work is in-depth consultation about your law firm — conversations that are intended to draw out the factors that differentiate you from the crowd:
- A niche audience — for example, Spanish-speaking business attorneys
- A niche practice area — such as a subset of medical malpractice cases or estate planning for family businesses
- An unusual personal background, hobbies or personal networks
- Depth of experience with the practice of law
Contact FindLaw Consultant Tucker Carney
FindLaw has a wide variety of Internet marketing products for legal professionals, to fit every type of practice and every type of budget.
I do not ask that you take my word for the effectiveness of an online marketing plan that includes FindLaw products. Instead, I can show you in black-and-white statistical information how FindLaw uses search engine marketing strategies to help attorneys in your area outperform their competition.
Contact me today for a free 40-minute consultation and Web site audit.
